I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career:

“Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?”

Why you? Why should they choose to do business with YOU? (or ME for that matter)

The answer, of course, is that you ideally need your customers to come to you, which means two things:

ONE: Not trying to be everything to all people

TWO: Becoming unique by going niche

It’s important to understand that repelling people away from your business is a key part of your success and ultimately is good for

business as well as attracting them.

Don’t be a web designer, be a web designer for landscape gardeners.

Focus on that niche and that niche only.

Dentists will look at your service and walk on because it’s not for them. That’s fine.

Because Landscape gardeners will come to YOU because your service is specifically for them.

When you select a niche market you instantly have less competition and more in the way of uniqueness

A Hippy Marketing brand isn’t going to attract people who want to drive fast, expensive cars.

It won’t attract people with a 60 hours a week work ethic and it certainly won’t be right for single blokes intent on being players and bedding every eligible female in the northern hemisphere.

(But there will be niches for that too I’m sure)

But it does, however, attract my market, which is lifestyle-oriented, home-based, time-rich (or wannabe time-rich), family centred ethical approach to internet marketing.

Those that think it’s all hippy-dippy crap walk past, which is fine with me because they’d be a bloody hard sell anyway…

In my opinion, being just an internet marketer isn’t going to cut it for much longer.

There are too many new marketers coming onto the scene and very little to differentiate them.

The guys and gals who are relatively new to the scene and who are making good money are the niche marketers. 

These are the ones who focus solely on Amazon mini-sites, or CPA techniques or email marketing…and little else.

Look at the successful blogs and sites you see out there – they’re much more focused than they were a decade ago. 

Single mum entrepreneurs, day trading for the over 50’s, sports betting for women.

Niche.

Differentiation.

It defines your market and separates you from your competition…and it’s possibly the reason that you maybe haven’t found the success you’ve been looking for?

If you’re not niche enough the competition will become enormous if it hasn’t already.

In most markets, I reckon the business trying to be all things to all people will hit problems very quickly.

Look at what you offer and if you’re trying to appeal to everyone perhaps have a rethink about where your interests lie and what else you COULD offer…

…but go NARROW not broad…

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I love this and it’s very clever..

It works because it connects the marketer in question with his list and reinforces the ‘I care about my subscribers’ bond.

It also makes him an extra four grand a month on top of his affiliate commissions, although not in the IM niche – he’s in the health, weight loss and running niches but I

can’t see a reason it won’t transfer into any niche nicely.

Here’s how it works.

As well as selling his own products (one core product actually) in each niche he’s also an affiliate marketer.

So he promotes multiple different weight loss products, running products, exercise equipment and similar because he recognizes that just like the make money online niche, people try every method until they find what resonates with them (and even then they often keep buying)

He’s promoted successfully for a number of years and sales were fine, but here’s how he’s managed to add another $4k to his bottom line using cheat sheets in his affiliate marketing:

When he selects a product to promote as an affiliate he buys it himself (or gets a review copy) and takes the time to go through it so he knows it well.

Then (and this is the clever bit) he creates a ‘cheat sheet’ that summarises the whole product into one PDF, sometimes even including a flowchart.

In essence, he creates an ‘at a glance’ guide to the product that simplifies, outlines and gives the buyer a snapshot of what’s involved.

And then when he promotes the product he simply says that he’ll include his own personal cheat sheet in with every purchase.

Now this works on a number of levels..

The buyer knows that our affiliate must have actually read the product in order to product the cheat sheet so he knows it’s a genuine and personal recommendation not just seom throwaway ‘quick promo to his list’

The buyer also knows that the cheat sheet will be a great help in finding the parts that interest him or her, and will allow him to get an overview of what’s involved and so

the main product doesn’t seem quite so overwhelming – this also cuts down refunds.

(How many times have you bought something and then stared in dismay at the 11 videos you need to watch to find out what the product involves? The Cheat Sheet overview is a huge help in situations like this)

And finally, because our affiliate includes an offer of help in with the cheat sheet (email me if you need anything) he builds trust and rapport with his readers.

It’s working really well for him and I can’t see any reason why it wouldn’t transfer to any niche..

If you found this helpful and informative, there are nine more no optin, 100% free, short, to the point reports like this – CLICK HERE